Making sparks.

We empower SMBs to invest in technology and build software with confidence.


Your product team, on demand.

We’ll help you navigate the world of software, find traction, and extract value for your business and customers.

We deliver two key results:
Plot your course, then get moving. We’ll uncover opportunity, validate your hypotheses, and prioritize your action items. 
Through rigorous scoping, thoughtful design, and careful triaging, we deliver incrementally on concise, high-value efforts. 
We’ve been lucky to work with teams at:

We’re free to talk about your project.
✉️ via email
☕️ over coffee
In Seattle